Once you prove yourself to the masses, it’s easier to get your idea across and talk to an executive and most importantly, get them to listen. I learned to create your own leverage, that was the main thing and everything else can come into play. What did you learn from your first failed deal with DTP? Like on Facebook to stay updated with the latest entertainment news and original interviews! And I was just comfortable with people in the Def Jam building and it made sense with what they were offering me for what I was bringing. I was asked to come to Young Money but I didn’t want to seem like I was just jumping from crew to crew. But that left me in the middle of a bidding war. Of course it’s a business so they had to be paid and taken care of. How did you end up back at Def Jam, the same label you were signed to through Ludacris’ Disturbing Tha Peace?īasically I went to DTP and told them I didn’t want to be with them anymore for obvious reasons: me growing and wanting to be my own boss, just maturing and everything. That’s where me and Future kinda came into play, just bringing the music from the streets. was incarcerated, Jeezy was working on an album, Ludacris was busy, so the Atlanta market was wide open. I wasn’t being brilliant, strategic, or being a genius by saying ‘2 Chainz’, it just caught on and became more family friendly.īut it seems like ‘2 Chainz’ has given you a second life…Īround ’09 and ’10, I don’t know if anybody remembers but Gucci was incarcerated, T.I. I started releasing my own personal mixtapes and the 2 Chainz things sort of became contagious. But when you work everyday like I do, you have more than enough music and I just had to find different avenues to put that music out. Dolla (the other half of Playaz Circle) and I own a studio together. TUD: How does Tity Boi from Playaz Circle, become 2 Chainz the solo artist?Ģ Chainz: I didn’t never say I wanted to go solo. In this interview with The 31-year-old abandons any pretense about who he is, how he reached this level of success and the people who made it possible. Born Tauheed Epps, the 2 Chainz transformation from a member of Ludacris’ Disturbing Tha Peace crew to a ‘Duffle Bag Boy’ to a legitimate rap force is a lengthy but interesting one – that he’s honest and reflective about.
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